Leading with Passion: Alicia Brummet's Vision for the Next Generation of Beauty Professionals

Behind every successful academy is a leader with a vision, and for Alicia Brummet, that vision extends far beyond teaching beauty techniques. As the Owner and Director of 24 Karat Beauty Academy, she is passionate about empowering students to build meaningful careers, develop confidence, and discover the freedom that comes from doing work they truly love.

Alicia believes the future of the beauty industry lies in combining exceptional technical education with mentorship, innovation, and genuine care for both clients and practitioners. Her goal is to create an environment where students are inspired to grow professionally while embracing wellness, creativity, and lifelong learning.

In this exclusive interview with Elemental Reset Magazine, Alicia shares the experiences that have shaped her journey, the values that guide her leadership, and her vision for helping the next generation of beauty professionals thrive in an ever-evolving industry.

<h2>The Elemental Five</h2>

<h3>What inspires you every day?</h3>

<p>I'm inspired by building a life of freedom—for myself and my kids. I want to create a business that gives me the flexibility to be present for the moments that matter while still creating financial security.</p>

<h3>What daily habit has had the greatest impact on your success?</h3>

<p>I am always investing in learning, always finding ways to market my business, and I'm thinking long term.</p>

<h3>When life becomes overwhelming, how do you personally reset?</h3>

<p>My reset is working out and going to the gym—mainly getting back to myself first, then I focus on business after.</p>

<h3>What advice would you give someone who’s afraid to take the first step?</h3>

<p>Start before you feel ready. Too many people wait for the perfect time, more money, or more confidence before chasing their goals. The truth is, confidence doesn’t come first—it comes from taking action.</p>

<h3>What does “Shift Happens. Create Magic.” mean to you?</h3>

<p>Everything in life is going to “shift”—as in, we are never guaranteed stability. So to move forward towards your goals, you need to create something different in order to keep moving forward.</p>

<h2>One Final Thought</h2>

<p>To take action. Don’t just dream about building a different life—take action. Learn, adapt, invest in yourself, and keep moving forward even when things feel uncertain. Everything will work in life the way it’s supposed to be.</p>

Throughout this conversation, one thing becomes clear: Alicia Brummet's vision extends far beyond the classroom. She is committed to creating an environment where education, mentorship, and personal growth come together to help students build rewarding and meaningful careers. As the beauty industry continues to evolve, leaders like Alicia remind us that lasting success begins with passion, purpose, and a genuine desire to help others grow.